Social media platforms claim to champion free speech, yet their relentless pursuit of maximal engagement undermines the very autonomy that free speech principles are designed to protect. This Comment argues that platforms’ engagement-seeking algorithms and addictive design features create conditions for what it terms “addictive speech”: a phenomenon in which users are manipulated into making speech acts (likes, comments, and shares) under conditions that diminish their capacity for rational deliberation. Drawing on Seana Shiffrin’s thinker-based justification for freedom of speech, this Comment demonstrates how platforms’ manipulative and addictive architectures interfere with the deliberative processes that precede user speech and proposes design-level remedies to better align platform behavior with the free speech values platforms claim to uphold.
